For those who’re like most companies, you’re likely not on the starting line, stuffed with optimism and eyesight. And you also’re likely not crossing the finish line with anything humming flawlessly. Stop scope creep: Preserve pilots tiny and targeted, celebrate rapid wins, and resist the temptation to tackle anything directly. https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/