In this example from IDEO, we see a man standing in a ship. IDEO’s buyer is neither the man pictured nor the company with the boat, but instead Conservation Worldwide, an environmental Business. I’ve also noticed more and more manufacturers integrate movie features into case studies outlined on their website https://hbscasestudysolution91134.bloguetechno.com/not-known-details-about-hbs-case-study-writing-help-65422175