The latest business in our Major 10 could be the 2011 anti-drink driving advert that grew to become a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and above a million YouTube sights; phrases within the advert entered the vernacular ("you already know I can't seize your ghost chips" https://messiahxlwit.blogcudinti.com/28803189/the-the-best-video-ads-in-new-zealand-are-on-vidude-com-diaries